Steven Gray Consultancy

Library Articles 2007 PDF Print E-mail
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Tuesday, 01 July 2008 21:51

To access the full text of the articles, please click on any of the images below. (This will open a PDF in a new window).

Alternatively, please click on any of the article titles below to read the articles directly from the Journal's website (where available). Registration may be required to access some sites.

Do you hear what I hear? Pharmaceutical Marketing. (January 2007).

 

 

Keeping Clean in Clause 18. Pharmaceutical Field. (January 2007).

 

 

Change is a difficult call. Pharmaceutical Marketing. (February 2007).

 

 

Knock three times. Pharmaceutical Field. (February 2007).

 

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The real value of pharmacovigilance. Pipeline. (February 2007).

 

 

 

A fair CoP. (Unsolicited calls). Pharmaceutical Field. (March 2007).

 

 

Hitting the right note. Pharmaceutical Marketing. (March 2007).

 

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A fair CoP. (Exhibition stands at non-HCP meetings). Pharmaceutical Field. (April 2007).

 

 

Is there a difference? Pharmaceutical Marketing. (April 2007).

 

 

A fair CoP. (Sending emails). Pharmaceutical Field. (May 2007).

 

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A fair CoP. (A breach of undertaking). Pharmaceutical Field. (June 2007).

 

 

Adapting to new needs. Pharmaceutical Marketing. (June 2007)

 

Voluntary Marketing Codes. Journal of Marketing and Management in Healthcare. (June 2007).

 

 

A fair CoP. (Setting customers objectives). Pharmaceutical Field. (July 2007).

 

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Keeping up with best-in-class Marketing. Pharmafocus. (August 2007).

 

 

Global products for local people: tailoring your brand strategy. Pharmafocus. September 2007.

 

Will you sponsor me? Sponsorship and the Code of Practice. Pharmaceutical Field. (September 2007).

 

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Global products for local people: tailoring your brand strategy. Pharmafocus Europe. Autumn 2007.

 

Stretching the boundaries. Pharmaceutical Field. (October 2007).

 

Its a fair CoP. (Indian curry meeting). Pharmaceutical Field. (November 2007).

 

Meeting Needs. Pharmaceutical Field. (December 2007).

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Last Updated ( Wednesday, 09 July 2008 19:08 )
 

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  • 2008 Codes of Practice

    All materials have been updated to comply with the 2008 ABPI Code of Practice.

    A range of template policies is available to meet the new requirements of the 2008 ABPI Code of Practice.

    Our consultants can deliver training courses on the ABPI Code of Practice in your own offices. Please ask for details.

    A set of PowerPoint slides summarising the changes to the ABPI code of Practice, complete with notes for trainers is available to purchase for £150. Please visit the 'Resources' section.

    A report detailing all the changes to the UK ABPI Code has been published by Network Pharma. Please visit the 'Library' for more information. Thank you to Wolters Kluwer for their sponsorship of this report.

    If you would like to receive monthly PowerPoint slides detailing learning points arising from published Code cases, we can help. Please see our information about the Code Awareness Service.

     

     

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  • Forthcoming events & courses

    Thank you for to delegates who joined us at the Network Pharma event in Cheshire on 24th September. Please drop us a line and share your feedback with us.

     

    Steven Gray has written some on-line training modules for Wellards. The first two modules are targeted at representatives. One highlights the changes in the (2008) ABPI Code of Practice, the other provides useful guidance on how to run meetings in accordance with the 2008 Code.

     

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